April 6, 2018
IMC Licensing, Active Merchandising and Brand4rent are on board to grow the brand in their respective markets.
The new licensing agents will each aim to bring the “Oggy” property into multiple categories in their respective markets–including toys and games, collectibles, publishing, stationery, back-to-school and promotion, among others.
IMC Licensing will represent the kids’ series across Latin America, excluding Mexico; meanwhile, Active Merchandising has signed on to represent “Oggy” in Germany; and Brand4rent will take on the brand in Russia.
“‘Oggy & the Cockroaches’ has enjoyed great success to date and IMC Licensing, Active Merchandising and Brand4rent are all ideally placed to capitalize on the momentum of the TV broadcast,” says Marie-Laure Marchand, senior vice president, global licensing, Xilam. “We are immensely proud of the show and with everyone’s experience and shared passion for ‘Oggy,’ we
Additionally, Xilam has also renewed its representation agreements with Empire Licensing in South East Asia and Discovery Kids in Italy.
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