IMC Licensing, Active Merchandising and Brand4rent are on board to grow the brand in their respective markets.
Xilam has secured three new licensing agents–IMC Licensing, Active Merchandising and Brand4rent–to represent its flagship children’s property “Oggy & the Cockroaches” across multiple territories.
The new licensing agents will each aim to bring the “Oggy” property into multiple categories in their respective markets–including toys and games, collectibles, publishing, stationery, back-to-school and promotion, among others.
IMC Licensing will represent the kids’ series across Latin America, excluding Mexico; meanwhile, Active Merchandising has signed on to represent “Oggy” in Germany; and Brand4rent will take on the brand in Russia.
“‘Oggy & the Cockroaches’ has enjoyed great success to date and IMC Licensing, Active Merchandising and Brand4rent are all ideally placed to capitalize on the momentum of the TV broadcast,” says Marie-Laure Marchand, senior vice president, global licensing, Xilam. “We are immensely proud of the show and with everyone’s experience and shared passion for ‘Oggy,’ we look forward to developing exciting licensing plans for Latin America, Russia and Germany. Our international expansion is a major strategic priority ahead of the launch of the new season five, and having a presence in these major territories will be key in accomplishing this goal locally.”
Additionally, Xilam has also renewed its representation agreements with Empire Licensing in South East Asia and Discovery Kids in Italy.