Gedis’ new line of figurines will also include an all-new 3D product.
Discovery, Xilam’s Italian licensing agent, brokered the deal in 2015, and two lines of collectible figures have already been distributed.
Created by Grani Partners for Gedis, the new line includes 20 different SKUs as well as a new 3D item, called Oggy Rollinz. The range will also be supported with a TV campaign across Italy.
“Gedis is a wonderful partner for us to work with; they have now released three waves of high quality 3D figurines and are already working on further fun and innovative items which will perfectly suit the brand attributes,” says Marie-Laure Marchand, senior vice president, global licensing, Xilam. “This is a great ‘Oggy’ licensing success story and I trust that Italian kids will continue to enjoy playing with the characters.”
The third wave of “Oggy & the Cockroaches” collectible figures is now available in Italy.
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