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Xilam Animation Secures Master Toy Partnership with Simba Dickie Group for ‘Oggy Oggy’

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The range will span figurines, accessories and more.

French animation studio, Xilam Animation, has signed Simba Dickie Group as the master global toy partner for its new preschool property, “Oggy Oggy.” Set to debut in fall/winter 2022, the range will target kids aged 3-6 years and span plush, figurines, playsets and accessories, vehicles, collectibles and sand buckets. The collection will initially be available in France, Italy, Germany and the U.K., before being extended into Poland and Spain for spring 2023 and then into additional territories. 

Created by Xilam Animation’s Jean Cayrol and Cédric Guarneri, “Oggy Oggy” is a spin-off to Xilam’s “Oggy and the Cockroaches” franchise. The non-dialogue CG animation features a young Oggy freed from the ceaseless tyranny of the cockroaches and living in a fantasy world inhabited by a vibrant community of cats. The first season debuted globally on Netflix in August and starting in September 2022, the series’ presence will extend with launches on an expanding lineup of broadcasters, which currently includes Super RTL (Germany), Discovery (Italy) and France Télévisions (France). 

“The magic of the ‘Oggy Oggy’ series comes from its toyetic nature and the playful promise we make to audiences that the heroes they enjoy on screen will look exactly the same as the merchandise they’ll soon be able to play with,” says Capucine Humblot, head of licensing and merchandising, Xilam Animation. “With Simba Dickie Group, we’ve found the ideal partner to capture the charming world of ‘Oggy Oggy’ and know that their vast expertise, innovative approach and high-quality products will result in a toy offering that stimulates young imaginations and creativity, as well as giving fans a chance to recreate their favorite stories at home.” 

“‘Oggy Oggy’ is an outstanding new preschool property which fascinated us from Xilam’s very first presentation,” says Werner Lenzer, licensing and strategic development manager, Simba Dickie Group. “The colorful design, storytelling full of humor and positivity make ‘Oggy Oggy’ so special and we know kids all over the world will love it. The team at Simba Toys is looking forward to developing a toy line for ‘Oggy Oggy’ which will bring all the fun of the series into children’s rooms.” 

Building on the Simba Dickie Group toy range, Xilam is assembling a cross-category merchandise offering for “Oggy Oggy” with a focus on games, publishing, gifting and apparel among others. 

Xilam Animation is exhibiting at Brand Licensing Europe. Be sure to register for Brand Licensing Europe here. 

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