Xilam Animation has appointed experienced industry executive Jérôme Lacarrière to the position of vice president, digital business development, in which he will be responsible for continuing the growth and expansion of the company’s digital ecosystem and footprint. He will be based in Xilam’s head office in Paris and reports into Morgann Favennec, executive vice president, distribution.

Lacarrière joins Xilam from French streaming service Salto, where he held the position of distribution and partnership manager since 2020. During this time, he was responsible for developing relationships with key distribution and production partners, as well as managing commercial negotiations. Prior to Salto, Lacarrière spent 12 years at The Walt Disney Company France. He is a graduate from the New York Institute of Technology in 2008 and takes over from Charles Courcier.

“The growth and expansion of our digital ecosystem remains a key priority for us, as we’re committed to ensuring our fans have a wealth of online content to enjoy across multiple platforms,” says Favennec. “We’d like to thank Charles for playing a pivotal role in boosting our footprint and success in the digital sphere around the world, and we’re now delighted to welcome Jérôme and to have his wealth of expertise as we take our digital presence to the next level.”

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“This is a hugely exciting time to be joining the Xilam team as the company has established a remarkable online presence for its robust portfolio of animated properties and has created a highly engaged online community worldwide,” says Lacarrière. “I’m very much looking forward to being part of the Xilam team and to building digital strategies that will help harness this momentum for the long-term.”