Brand Focus and 20too Licensing are on board to represent the kids’ series throughout the U.K. and Middle East.

EMEA–Xilam has appointed two new licensing agents to represent its flagship children’s brand “Oggy & the Cockroaches” across multiple territories.

Brand Focus has signed on to lead the licensing program for the series in the U.K. Meanwhile, 20too Licensing will manage all licensing for the series in the Middle East.

Furthermore, both agents will represent “Oggy” across all consumer products categories and brand promotions. The agents will also join Xilam’s robust lineup of licensing agents for the brand including: Discovery Kids in Italy, IMC Licensing in Latin America, Active Merchandising in Germany, Brand4rent in Russia, Empire Licensing in South East Asia and Dream Theatre in India.

“We are thrilled to be working with Brand Focus and 20too Licensing, enabling us to expand ‘Oggy & the Cockroaches’ in these key markets,” says Marie-Laure Marchand, senior vice president, global licensing, Xilam. “The international growth of the brand is a major strategic priority as we launch the show’s new 78 x seven-minute episodes this month.”