The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, has brokered a deal with Pottery Barn Kids, part of Williams-Sonoma, for a collection of nursery bedding and gifting.
The exclusive range will incorporate The Very Hungry Caterpillar in a new World of Eric Carle collection that includes more than 11 products spanning categories such as bedding, wall decor, pajamas, bibs and swaddles. The range will also incorporate other iconic characters from Carle's books to create collections that capture the colorful theme of the brand and emphasize the iconic collage art and all-over prints.
"This beautiful collection showcases the incredible evergreen appeal of the World of Eric Carle and The Very Hungry Caterpillar,” says Jackie DeMaio, licensing director, The Joester Loria Group. "We are so pleased to be partnering with Pottery Barn Kids on a such a colorful, fun and stylish newborn and toddler collection.”
The exclusive World of Eric Carle Collection from Pottery Barn Kids will be available online at PotteryBarnKids.com beginning March 11.