Having joined the organization only in June, Amber Sheppo, vice president, consumer products and promotions, Legendary Entertainment, sat down with License Global to discuss the role she and her team will play in taking the TV and film powerhouse to the next level.
License Global: Tell us about your current role with Legendary and how it will impact the consumer product strategy at Legendary Entertainment.
Amber Sheppo: Legendary’s IP is strong around the world, and that is the goal with our consumer products business as well. I have had the fortune of working with some of the best licensing agents in every territory in my former roles, and I am looking forward to reengaging those partnerships in key markets as we look to expand our footprint even more globally. Fortunately for me, categories such as hardlines, soft-lines, food and beverage, digital, etc., are already ignited! We are playing in every category, and I am excited to be able to dig in even deeper. I bring in new relationships and ideas, and I am looking forward to taking our brands into many different directions.
Your past is certainly impressive and has a wealth of film and television expertise at some of the biggest and best studios and production houses. How has your previous experience prepared you for this particular role?
I have been very lucky in my career to have been able to work across all genres, formats and demos. From kids’ television to big budget family features, non-scripted TV and adult-targeted genre films, all of this experience has allowed me to meet and work with partners in so many different fields. What I love about the Legendary slate is that it is not one-size-fits-all. We are doing everything from TV to film and comics. We create family-friendly content with titles like “Detective Pikachu,” “Enola Holmes” and “Lost in Space.” We also appeal to mass audiences with big theatrical tentpoles like “Godzilla vs. Kong” and “Dune,” and we also focus on genre fans with titles like “Pacific Rim,” “Trick ‘r Treat” and the new upcoming “Texas Chainsaw Massacre” movie.