'Winx' to Battle Breast Cancer in Asia

The long-term partnerships will see "Winx Club" promote breast health through a host of activities including advertising campaigns and an exclusive range of merchandise. The "Winx" fairies will also make appearances at special events aimed at both moms and daughters.

All activities are dedicated to raising awareness of breast cancer prevention and include local events across both Malaysia and Singapore.

“'Winx Club' is all about promoting and supporting positive values, so we are delighted to be helping the hugely important work of these two organizations,” says Joanne Lee, chief executive officer, Rainbow Internazionale. “'Winx Club' is incredibly popular with kids, and by reaching them we in turn reach mums with the message about breast cancer prevention.”