WildBrain Takes On ‘Madballs’ YouTube | License Global

WildBrain Takes On ‘Madballs’ YouTube

American Greetings Entertainment has enlisted DHX Media’s WildBrain to manage the MadBalls YouTube channel, create new content and grow the audience for the brand.

Under the terms of the agreement, WildBrain will launch the MadBalls channel with all-new animated shorts, which are produced by Oddbot Studios, American Greetings and Just Play.

The YouTube channel and content will also coincide with the launch of new toys at all mass retailers via the master toy partner, Just Play.