Licensing and promotional partnerships secured across multiple categories, including apparel, collectibles and special experiences.

License Global

May 16, 2023

2 Min Read
“Teletubbies-”inspired clothing.
“Teletubbies-”inspired clothing. WildBrain

WildBrain has announced new licensees across multiple categories for the “Teletubbies” franchise. The move follows new Netflix and YouTube content, which launched during the brand’s 25th anniversary celebrations in 2022, and the recent apparel collection from designer Christian Cowan

“It’s wonderful to see the huge wave of love and popularity for the ‘Teletubbies’ all around the world, which keeps growing and growing,” says Elizabeth Litten Miller, vice president, franchise strategy, WildBrain. “The characters, with their messages of love, acceptance and fun, continue to resonate with fans both young and old, which is driving huge interest from the brand’s fandom and a wave of new activations, licensing deals and content deals. It’s going to be another amazing year for our favorite colorful quartet, with much more Tubby fun to come!” 

WildBrain CPLG, which was recently named amongst License Global’s Top Global Licensing Agents 2023, has secured licensees across multiple categories. The announcements in include The Loyal Subjects for collectible figures, designer ONCH for a jewelry and accessories collection, set to launch in North America in 2024, and A Leading Role for costume apparel and accessories, launching worldwide later this year. 

Also in apparel, WildBrain CPLG has signed Dumbgood (part of Bioworld Merchandising) for a streetwear and accessories collection, launching in June for the U.S. and Canada. Additionally, Brand Alliance will launch an apparel range including loungewear later this year in U.K. and Eire; and Concept One will launch accessories including headwear, cold weather accessories, small leather goods, hosiery and luggage, with luggage accessories this summer for the U.S. and Canada, Australia, Mexico and South Africa.  

WildBrain’s in-house franchise team has also forged new promotional partnerships, including with CAMP, a family experience company with locations across the U.S., who will host a range of family-friendly experiences and fun new products. 

WildBrain CPLG, will present opportunities for “Teletubbies” at Licensing Expo (June 13-15) at booth F214. Register for Licensing Expo 2023

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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