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WildBrain Expands Content Distribution Team in APAC

Jason Soh appointed global sales & channels director and Max Tang named senior manager, content partnerships.

License Global

November 29, 2022

2 Min Read
(From L to R): Jason Soh and Max Tang
(From L to R): Jason Soh and Max TangWildBrain

WildBrain has expanded its content distribution team in the Asia Pacific (APAC) region, appointing Jason Soh as global sales & channels Director, APAC, and Max Tang as senior manager, content partnerships, China. In these newly created roles, the pair will support WildBrain’s kids’ and family content across the APAC region. 

Based in Singapore, Soh will spearhead distribution sales outside of Greater China, reporting to Caroline Tyre, vice president global sales & rights strategy, while Tang, based in Shanghai, will be responsible for expanding WildBrain’s distribution business within Greater China, reporting to Jianbo Wei, managing dorector, China.

The new distribution appointments follow the announcement earlier this year that WildBrain CPLG was to expand in the APAC region, bolstering teams in Shanghai and new offices in Singapore, Taipei and Seoul. 

“We’re seeing healthy demand across APAC for our new and evergreen kids’ content,” says Caroline Tyre, vice president global sales & rights strategy. “Jason and Max are strong, partner-focused leaders with deep experience in the entertainment industry. They join WildBrain at an exciting time as we continue to grow our overall business across APAC in both content distribution and consumer-products licensing, to bring more WildBrain and partner brands to families throughout the region.” 

Related:WildBrain CPLG Becomes Licensing Agent for 'Peanuts' in APAC

Jason Soh has over 20 years of experience in the industry, specializing in affiliate sales distribution, marketing and brand management, and sales operations across Asian markets. Soh has held management positions in sales and marketing at media companies, including MGM, Viacom and The Walt Disney Company. Prior to joining WildBrain, he was with Warner Bros. Discovery where he was responsible for driving revenue for subscription video and pay-TV through the strategic growth of existing businesses and expansion into new territories. 

Max Tang will be responsible for spearheading content distribution sales for WildBrain in Greater China. Prior to joining WildBrain, he was with IPTV and OTT company BesTV and smart TV company Whaley. His previous work experience also includes positions with HTC VIVE and Oxford University Press.  

In addition to the appointments, WildBrain has signed new content sales with multiple APAC broadcasters and streamers, including Disney Channel Japan, HBO GO, Youku (China), Astro Media (Malaysia and Brunei), Now TV (Hong Kong), M&V Co. Ltd (South Korea) and QIYI (China). 

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WildBrain CPLG

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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