WildBrain CPLG has secured representation rights to Mediawan Kids & Family’s new superhero adventure series, “Petronix Defenders,” in the U.S. and Canada. Under its dedicated North America office, WildBrain CPLG will build a cross-category consumer products program aimed at kids aged 4-8 years, with target categories including publishing, apparel and role-play accessories, alongside digital gaming and commercial tie-ins. 

The agency CPLG has been appointed to expand the “Petronix Defenders” brand through consumer products in key kids’ and family categories, augmenting Mediawan’s pre-existing toy partnership with Alpha Toys. 

“As we continue expanding our entertainment portfolio in the U.S. and Canada, it’s fantastic to join forces with Mediawan and welcome ‘Petronix Defenders’ into our roster,” says Jasen Wright, vice president, North America, WildBrain CPLG. “’Petronix Defenders’ has quickly captured the imaginations of kids, thanks to its strong broadcast presence and compelling blend of superheroes, wild animals and focus on protecting the environment. With the series’ rapidly growing popularity and increasing global footprint, we see significant potential for consumer product extensions to bring the action-packed ‘Petronix Defenders’ to life for fans beyond the screen.”  

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 “We’re thrilled to partner with such a leading agency as WildBrain CPLG and rely on their strong experience to develop our ‘Petronix Defenders’ brand strategy in the U.S. and Canada,” says Erick Rouillé, senior vice president, co-productions, business development & licensing, Mediawan Kids & Family. “Petronix Defenders is a major brand within the growing business activities of Mediawan Kids & Family, and we’re confident that WildBrain CPLG’s support and expertise will ensure a successful licensing program alongside our master toy partner, Alpha Toys.”