is consolidating its representation of
properties with the addition of Italy (Hasbro and eOne) and India (Hasbro only) to its remit. Additionally, WildBrain CPLG’s existing representation deal has been renewed, under which the agency handles Hasbro/eOne’s portfolio of brands in Central and Eastern Europe (CEE), Benelux, the Nordics and Turkey.
Across all of these territories, WildBrain CPLG now represents the full portfolio of Hasbro’s brands including
” and “
.” Representation also includes all Hasbro Gaming brands such as
, Cluedo, Twister and Trivial Pursuit. WildBrain CPLG handles key merchandising categories for all of these brands including apparel and accessories, arts and crafts, homewares, food and beverage, health and beauty, electronics, pet supplies and toys.
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“We’ve established a hugely successful relationship with Hasbro/eOne and have already
“Since we started working with WildBrain CPLG three years ago, Hasbro has seen growth across merchandise for many of our esteemed brands in the European market, deeming our partnership a huge success,” says Marianne James, vice president EMEA and Asia, licensed consumer products, Hasbro. “We’re thrilled to continue working with WildBrain to help scale up our brands in Italy and India. We’re confident that they’ll bring success to these key regions.”
Within existing markets, WildBrain CPLG has signed BOTI for a “Transformers”-themed line in Benelux of the toy company’s Battle Cubes product; and BONNE is now on board for “Peppa Pig” smoothies in Finland. In CEE, new deals include a direct-to-retail partnership for “Peppa Pig” with footwear retailer, CCC, and a deal with Trendmaster for a confectionery offering across Nerf, “My Little Pony” and “Transformers.”
In Turkey, Ceren has added “PJ Masks” alongside its existing Play-Doh deal in the stationery category, and the agency has signed its first deals for “Peppa Pig” with Ermoda for apparel and Mori Toys for puzzles.
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