Starting April 1, WildBrain CPLG will expand Playmobil IP into new categories across merchandise, publishing, location-based experiences and promotions.
“As we continue to expand our global footprint at WildBrain CPLG, it’s fantastic to welcome Playmobil to our well-established roster of world-leading brands,” says Maarten Weck, executive vice president, managing director, WildBrain CPLG. “Playmobil is a household name for families and is a mainstay for retailers, with a longstanding reputation for both quality and creativity. We see significant potential to expand the brand’s presence and profile beyond the core toy range, and we look forward to creating new and unique partnerships across a varied range of categories.”
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