
January 10, 2023

has announced it will handle worldwide rights for
as the company’s master licensee. The partnership spans across the core and franchise Playmobil brands from the Horst Brandstätter Group, including Wiltopia, Novelmore, Adventures of Ayuma and more.
Starting April 1, WildBrain CPLG will expand Playmobil IP into new categories across merchandise, publishing, location-based experiences and promotions.
“As we continue to expand our global footprint at WildBrain CPLG, it’s fantastic to welcome Playmobil to our well-established roster of world-leading brands,” says Maarten Weck, executive vice president, managing director, WildBrain CPLG. “Playmobil is a household name for families and is a mainstay for retailers, with a longstanding reputation for both quality and creativity. We see significant potential to expand the brand’s presence and profile beyond the core toy range, and we look forward to creating new and unique partnerships across a varied range of categories.”
Related:ASPIRE to Inspire
“Playmobil
Related:Playmobil Secures Disney License
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