Wildbrain Appoints Former Moonbug Executive Emma Witkowski to Lead its Media Solutions BusinessWildbrain Appoints Former Moonbug Executive Emma Witkowski to Lead its Media Solutions Business

WildBrain has appointed advertising executive Emma Witkowski to vice president, media solutions. In this newly created role, Witkowski will lead WildBrain’s media solutions team, driving advertising sales for the company’s global inventory across digital platforms, including YouTube, FAST and AVOD, as well as brand integrations on gaming platforms such as Roblox and “Fortnite.” WildBrain’s Media Solutions team is part of its Audience Engagement pillar, which connects content with families across the globe. Based in Los Angeles, Witkowski began in the role in December, reporting to Kate Smith, executive vice president, audience engagement. 

Witkowski brings over 20 years of experience as a marketing and advertising executive. Most recently, she was global head, strategy and client success, Moonbug Entertainment, responsible for building and scaling their brand partnerships business. In prior roles, Witkowski has led teams to develop and implement revenue-growth strategies in advertising and brand partnerships for brands and digital companies including Apple, Sony Pictures, Lionsgate, Facebook, PlayStation and more. She has held senior positions delivering innovative digital campaigns and buying strategies for numerous agencies and advertising companies, including Mindshare and Manning Gottlieb OMD. 

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“WildBrain’s Media Solutions delivers deep expertise and capabilities in advertising, empowering brands and media agencies to engage audiences,” says Smith. “The team has done a tremendous job driving results for top brands, and under Emma’s leadership, I’m confident we will see accelerated growth in this area of our business. Emma is a respected and strategic leader in this field, and I know her wealth of knowledge and experience will make her a highly valuable addition to our team.” 

“WildBrain is the home of iconic brands loved by kids and their parents,” says Witkowski. “The legacies of these brands invoke nostalgia, creating bonding moments for families through enjoyable viewing experiences. WildBrain’s breadth of premium content combined with its enormous scale offers a unique opportunity for advertisers to engage and connect with the families of today. I’m thrilled to be leading the media solutions team and look forward to growing this business as we collaborate with colleagues and brands to further engage kids and families everywhere they’re watching content and playing games.”