WildBrain Announces Activations, Licensing Partners for ‘Teletubbies,’ ‘Strawberry Shortcake’

WildBrain has announced further consumer products and experiences for its “Strawberry Shortcake” and “Teletubbies” franchises, with new partnerships and merchandise rolling out in global markets.  

“As we continue to drive fandom globally for ‘Teletubbies’ and ‘Strawberry Shortcake,’ we’re focused on connecting with today’s ‘modern family,’ bringing our iconic franchises and their rich heritage to life in innovative and fresh ways,” says Elizabeth Litten Miller, vice president, franchise strategy, WildBrain. “We’re seeing fans truly embrace our brands as pop culture icons like never before. As we look to 2025 and beyond, our goal is to continue building both of these already iconic franchises into global evergreen lifestyle brands.”  

“House of Teletubbies” World Tour  

Launched over the summer and with further activations and partnerships planned through fall and into 2025, the “House of Teletubbies” world tour celebrates the colorful quartet through pop-ups and celebrations, along with art moments and fashion collaborations in Japan, Korea, China, the U.K and U.S. 

In Japan, retailer, Village Vanguard, with more than 300 stores in the region, has launched a nationwide “Teletubbies” pop-up tour entitled “Teletubbies Marche” across multiple shopping mall locations in Tokyo and Saitama.  

In Korea, “Teletubbies” is partnering with Colley for the launch of a pop-up store and licensed collection to launch at the end of September. The Teletubbies products will include food and beverage, toys and novelties, home, stationery, accessories and more.  

In China, “Teletubbies” has partnered with NeoBio, a Family Entertainment Center (FEC) chain with 42 locations in top malls across the country. Launched in July, the “Teletubbies” pop-up activations featured character photo opportunities and interactions, themed food, beverage and merchandise. 

The world tour also sees the “Teletubbies” enter their “Art Era” with multiple pop-up art moments in different locations worldwide, including London, Los Angeles, Miami and Asia Pacific, featuring artists who envision the Teletubbies as their muses. A partnership with boutique hotels group, citizenM, saw the London kickoff of the celebration of art in August. This will be followed by an art gallery exhibit in the heart of Soho during the week of Brand Licensing Europe featuring multiple artists, including Austin Call, Benjamin Gore, Christian Cowan, ONCH and others, before the Teletubbies take their gallery exhibition on a global world tour.  

In October, “Teletubbies” will be appearing at Comic Con and KidzCon in Los Angeles alongside “Strawberry Shortcake,” as well as partnering with global Pride and DragCon events. 

New “Teletubbies” Licensing Partnerships and Collections  

In new licensing deals, signed by WildBrain, a global agreement has been signed with Casetify for a line of Teletubbies phone cases, while existing licensee, Koi footwear, is expanding its line of shoes and accessories for kids, set to be available worldwide. 

In the U.K. and Europe, Heathside Trading is launching a range of toys and collectibles for “Teletubbies” and “Strawberry Shortcake” in 2025, while Character Options is adding new Teletubbies lines for retailer, Smyths. Carbotex and direct-to-retail fashion company, LPP, have come onboard in Central and Eastern Europe for Teletubbies apparel and accessories, alongside Spreadshirt in Germany, Austria and Switzerland and Hybris in the Nordics for Teletubbies and Strawberry Shortcake apparel and accessories.  

In the U.S. market, The Loyal Subjects is set to launch a line of Teletubbies toys and collectibles, while Teddy Fresh recently launched its new collection of elevated Teletubbies apparel and accessories, which sold out within the first few weeks. 

In APAC and China, Hong-Kong based brand, CHOCOOLATE, has launched a range of Teletubbies apparel and footwear, and Chinese toy company, Alpha, will launch Teletubbies badges in blind boxes this fall. China’s POP MART will launch a new series of Teletubbies figurines at the end of September, while Mido House launched Teletubbies collections in June. 

New Licensing Deal, Expanded Collections for “Strawberry Shortcake” 

As “Strawberry Shortcake” continues her 45th anniversary year, the franchise is unveiling more new partners and expanded collections. Bershka has released an exclusive classic Strawberry T-shirt available worldwide, while U.S. discount retailer, Five Below, is launching a collection of toys, apparel and stationery. Brand Alliance is on board for apparel and accessories and Scent Bird is releasing a Strawberry Shortcake perfume. PipSticks will launch a sticker and stationery box, while skincare brand, Celavi, is unveiling a new collection, including face masks and lip oil previewed at Cosmoprof in Las Vegas in July.   

Established partners are also expanding with new collections, including BOY MEETS GIRL, which has launched a 13-piece back-to-school collection that features a mash-up of both brands’ logos within its signature unisex styles, including hoodies, crew sweatshirts, tees, totes and notebooks. For the first time, BOY MEETS GIRL and Strawberry Shortcake are introducing an adaptive upcycled denim jacket, reflecting a commitment to inclusivity and sustainable fashion. The jacket was developed by recently graduated students as part of a newly created collective, appropriately named the Boy Meets Girl x Strawberry Shortcake Chicago Collective.   

In further extended collections, The Loyal Subjects has launched scented backpack clips; MINISO’s Strawberry Shortcake product line is launching this September, including bags, tableware, household storage and accessories, alongside exciting new collections from an array of partners, including Skinnydip, Cakeworthy, Dolls Kill, Blank Tag Co and more.  

To learn more about licensing opportunities for “Teletubbies” and “Strawberry Shortcake” visit WildBrain’s dedicated licensing agency, WildBrain CPLG, at stand B171 at Brand Licensing Europe this week.