WildBrain and Jay Ward Productions Join Forces   

The new partnership covers distribution, production and licensing. 
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License Global

February 3, 2022

An array of Jay Ward's characters, including Rocky & Bullwinkle.
Jay Ward Productions

WildBrain and Jay Ward Productions have signed an agreement across distribution, production and licensing for the entire portfolio of Ward-owned IP that includes "George of the Jungle," "Mr. Peabody & Sherman," "Dudley Do-Right," "Rocky & Bullwinkle," "Super Chicken" and more.   

Under the agreement, WildBrain will add 788 episodes of Jay Ward Productions' classic animation to its distribution library. The two companies will create brand-new content based on the Ward portfolio.  

The new partnership reunites Eric Ellenbogen, chief executive officer, Wildbrain, with Tiffany Ward, president, Jay Ward Productions and daughter of Jay Ward. Ellenbogen and Ward created Bullwinkle Studios through Ellenbogen's former company, Classic Media, 20 years ago, sold to DreamWorks in 2012 and ultimately became part of NBCUniversal.  

"Everything old is new again," says Ellenbogen. "I'm delighted to be reunited with Tiffany to bring new audiences the hilarious characters and shows created by her father, which

are part of the canon of the world's greatest animation. Never has there been a better time to refresh classic branded IP like this, just as we are doing with so many of our evergreen WildBrain brands."   

"I'm thrilled to be teaming up with Eric again," says Ward. "Our past partnership with Bullwinkle Studios was prolific and successful, and now that Eric is at the helm of a creative powerhouse like WildBrain, I'm excited to work with him and his fantastic team to broaden the legacy of my father's work to new generations of kids and families."  

The previous collaboration between Ellenbogen and Ward resulted in DreamWorks' 2014 film, "Mr. Peabody & Sherman;" as well as two new series animated by WildBrain (then called DHX Media), "Mr. Peabody & Sherman Show" and "The Adventures of Rocky and Bullwinkle."

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