'Wild Kratts' Expands with Whole Foods

The Kratt Brothers Company has partnered with two new licensees–Topix Media Lab and Lightheaded Beds–as well as expanded its partnership with Whole Foods for a line of merchandise featuring its animated series “Wild Kratts.”

First, Whole Foods will expand its current range of “Wild Kratts”-inspired products with new Scuba Snacks, four new flavors of juice boxes and three flavors of juice bottles. New cereal and fruit snacks are also slated to launch later this year.

Next, Topix Media Lab has signed on to create a series of Bookazines, chunky board books and Show and Tell Me books. The new titles will be available at a variety of retailers in the U.S. and Canada.

Finally, Lightheaded Beds, known for its special beds featuring a large-scale backlit panel with interchangeable images, has launched 17 graphic panels featuring a selection of imagery and characters from the series.

The Kratt Brothers Company will showcase the newest “Wild Kratts” product lineup at Licensing Expo, May 23-25, at the PBS Kids Booth (#L226).