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The Wiggles Boogie into Barnes & Noble

The Wiggles have partnered with book retailer Barnes & Noble for three new Wiggles-branded products, the first line to be released in the U.S. in several years.

License Global

February 14, 2019

1 Min Read

The Wiggles have partnered with book retailer Barnes & Noble for three new Wiggles-branded products, the first line to be released in the U.S. in several years.

New items include:

The Wiggles Bowtiful Ballet Studio, which consists of a ballet barre, mat and instructional DVD themed around the group’s first female Wiggle, Emma;

  • The Wiggles Ballerina Dress Up Doll, a 15” Emma figure that sports Emma’s signature yellow outfit and a backup ballerina garment;

  • And the 6-inch Wiggle plush assortment, a variety of plush renderings of Emma, Lachy, Simon and Anthony, as well as their companions Captain Feathersword, Dorothy the Dinosaur, Henry the Octopus, and Wags the Dog.

  • "The Wiggles are thrilled to partner with Barnes & Noble in the United States,” says Paul Field, managing director, The Wiggles. “The brand is enjoying a rejuvenation in the United States with an increased presence on the Universal Kids television network and Hulu, as well as our biggest U.S. tour in several years planned for 2019. Having our products once again at retail only further signals the growing popularity of the brand in America.”

The line is set to roll out at Barnes & Noble nationwide in Sept.

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License Global

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