White Castle has partnered with Doodle Labs Corp. to release a generative art NFT collection on the Ethereum blockchain.
White Castle’s exclusive licensing agency, Brandgenuity, manages the development and rollout of the NFT program.
The collection celebrates White Castle’s 100th birthday with a series of 5,001 NFTs by digital media artist Che-Yu Wu. The NFT is the first brand partnership powered by Art Blocks’ generative minting technology.
“Che-Yu brilliantly combines multi-media technology and art for a unique creative experience unlike any we’ve ever seen,” says Lynn Blashford, chief marketing officer, White Castle. “We’re so appreciative of Doodle Labs for bringing us all together on the most Craveworthy NFT collection yet.”
Wu, best known for his Sail-o-Bots NFT Collection (aka Sea Ham) and his 1/1 artworks on Foundation, created the Sliderverse NFT collection generatively, allowing unique variation in the components and stylistic treatment.
A portion of the proceeds will directly support White Castle’s front-line team members through a Team Member Relief Fund for coworkers in need, and a Team Member Scholarship Fund, for the benefit of coworkers and their families. Both funds are part of the Ingram-White Castle Foundation’s annual charitable giving efforts.
“From movies and pop culture to QSR tech innovations and their iconic Crave Cases, White Castle has always been a leader in both culture and technology,” says Matthew Dweck, founder, Doodle Labs. “To have them embrace a generative art NFT collection in collaboration with incredibly talented Che-Yu Wu proves how current and forward-thinking they are as a company. This collection has the ingredients for a cultural, iconic moment that will last the test of time.”
The collection is available now.