Funko has unveiled a new line of pop star figures as well as a line of cereal-inspired youth apparel combination packs.

License Global

August 31, 2018

1 Min Read

Funko has unveiled a new line of pop star figures as well as a line of cereal-inspired youth apparel.

Global Merchandising Services has struck a deal with Funko to bring a Mariah Carey figure to stores this fall. The new toy brings Carey’s Christmas outfit as seen in the video “All I Want for Christmas is You,” to life as a three-inch figure.

The Mariah Carey Funko Pop! will be available at select retailers this October.

Funko has also struck separate deals to create four Prince figures that sport his various looks throughout his career; as well as two Notorious B.I.G. figures.

Funko has also expanded its agreement with General Mills to create a new line of cereal-inspired Pocket Pops! and youth t-shirt bundles.

The collection includes Trix cereal and the Trix Rabbit, Lucky Charms and Lucky the Leprechaun as well as Cocoa Puffs and Sonny the Cuckoo.

The apparel line will be sold exclusively at Target.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like