WBCP's Super Strength

Warner Bros. Consumer Products is planning a superhero takeover for both screens and retail shelves in 2017.

April 6, 2018

WBCP's Super Strength

Warner Bros. Consumer Products is planning a superhero takeover for both screens and retail shelves in 2017.


Highlighted by DC franchises including

Wonder Woman, The LEGO Batman Movie


Justice League

, and "DC Super Hero Girls," "Justice League Action" and "Teen Titans Go!," WBCP will be well-represented at NY Toy Fair this month. The company will feature toys, collectibles and costumes, among other goodies this year.

Wonder Woman once said, "there are times when faith is all we have to rely upon," but 2017 will not be one of those moments for the iconic superhero, who is poised to have a big year. In fact, she will hit theaters worldwide June 2 for her first standalone, self-titled feature film.

Wonder Woman

delves into the superhero's history and her fight to cease all wars.

Continuing on the celebration of Wonder Woman's 75th anniversary in 2016, and in support of the upcoming movie, WBCP and DC Entertainment have collaborated for a product line from global master toy licensee Mattel that

will feature collectible figures, dolls, play sets, role play and more. The LEGO Group will also serve as global partner for the brand with a construction set inspired by scenes from the movie, while Rubie's Costume Co. will add a new line of costumes and accessories. Additional licensees include Funko, Neca, Tonner Dolls, Madame Alexander, Hot Toys, Kotobukiya, Mezco, QMX, Schleich, Jada Toys, Sakar International and more to give her brand strength.

In addition to her eponymous solo film debut, Wonder Woman will also be seen in Warner Bros. Pictures' upcoming film

Justice League

and "DC Super Hero Girls." The former will feature for the first time on the big screen the DC heroine alongside Batman, Superman, Aquaman, The Flash and Cyborg, and will hit theaters Nov. 17.


Justice League

, WBCP will roll out a massive, worldwide merchandise program featuring the superheroes in myriad toy lines. Global master toy licensee Mattel will offer a full line that will include play sets, vehicles, figures, role play and more, and just like with

Wonder Woman

, The LEGO Group and Rubie's Costume Co. will serve as global partners. Funko, Jakks Pacific and Jada Toys, among many others, will also support as toy partners.

The LEGO Group also has its hands in the highly anticipated follow-up to

The LEGO Movie, The LEGO Batman Movie

. The company recently teamed with WBCP to launch at retail more than 18 original construction sets to bring the action-adventure film–in theaters Feb. 10–and its characters to life.

The LEGO sets include a mini-figure collection with 20 exclusive characters from the movie. There is also a Batmobile set and Batcave break-in set, the latter of which lets fans defend the Batcave from The Penguin using a variety of Batsuits.


Meanwhile, featuring iconic heroes and villains from the DC Universe, "DC Super Hero Girls" follows the characters during their teenage, high school years as they learn about teamwork, friendship and hone their powers.

On the heels of multiple 2017 TIA Toy of the Year Award nominations, including License of the Year and Action Figure of the Year, "DC Super Hero Girls'" licensing and merchandising program from WBCP and DC Entertainment continues to expand. WBCP and master toy partner Mattel have a slate of all-new action dolls, action figures and action role-play toys in the works, with rollout of the new characters, vehicles and gadgets slated for this spring.

In fact, the franchise's Mattel collection features the industry's first-ever 6-inch action figure designed for girls; the first 12-inch collection of action dolls featuring strong, athletic bodies that stand in heroic poses; and the first-ever action role-play toys for girls. In addition, The LEGO Group is featuring these characters and storylines in six original construction sets.

With regards to the small screen, WBCP and Mattel have joined forces for two new toy lines in support of the animated series "Teen Titans Go!" and "Justice League Action." The lines—aiming to capture the personalities of the superheroes—feature action figures, vehicles and more. Currently in its fourth season after premiering in 2013, "Teen Titans Go!" follows the adventures of superheroes Robin, Cyborg, Starfire, Raven and Beast Boy as they showcase the hilarity that ensues when they're not on the job. The new collection will boast fan-favorite Funko figures featuring a lineup of the Teen Titan superheroes.


WBCP also plans to bring "Justice League Action" to NY Toy Fair for all the

Justice League

fans. Mattel will be launching its upcoming toy line of action figures. The show, which premiered in late 2016, aims to bring together all the elements of "where fun meets action."

The company also has other endeavors up its sleeve for 2017, including supporting other DC TV programs such as "The Flash," "Arrow" and "Gotham"; beloved franchises like

Harry Potter


Fantastic Beasts and Where to Find Them

; "The Big Bang Theory" and other shows; and "many more properties and groundbreaking content rounding out the studio's unrivaled portfolio."

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