WBCP U.K. Signs Sweet Deal

“We’re delighted to be working with the Biscuiteers, whose products are irresistibly delicious and come with a large helping of fun,” says Preston Kevin Lewis, general manager, WBCP U.K. and Ireland.

Using imagery associated with DC Comics characters, Biscuiteers has created a DC Comics Super Heroes range featuring Batman, Superman, Wonder Woman and Catwoman. The range includes a Super Heroes biscuit collection in a specially decorated tin, a range of Super Heroes Giant Biscuit cards, individual Super Hero Jolly Gingers and Super Hero-themed cupcakes and cakes.

Biscuiteers has also designed a Scooby-Doo collection including a Scooby-Doo spooky-fun tin containing a host of Scooby-Doo creepers and Scooby-Doo in the Mystery Machine. The range also includes a Scooby-Doo Giant Biscuit card and a Scooby-Doo personalized,

All three lines are available now on Biscuiteers.com and at the Biscuiteers Boutique and Icing Cafe in Notting Hill, London.

“We are very excited by our new partnership with Warner Bros. Consumer Products,” says Harriet Hastings, founder and managing director, Biscuiteers. “We‘ve enjoyed the challenge of bringing these much-loved characters to life in icing and are sure that our customers will be thrilled with the product.”