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April 6, 2018
GLOBAL– Warner Bros. Consumer Products has signed on a slate of global licensees to support its upcoming superhero movie Justice League, in theaters Nov. 17.
“The most celebrated DC Super Heroes are uniting on the big screen for the first time ever in what is a truly epic entertainment experience,” says Pam Lifford, president, WBCP. “We are eager to expand the fan experience by fully immersing them in all things Justice League. With a multi-faceted program featuring the highest quality product, WBCP is delivering fans what they want to help get in on the action as they Join the League.”
Kicking off the Justice League global licensing program is Mattel, which will add to its Multiverse line of action figures with Batman, Superman, Wonder Woman, Aquaman, Cyborg and The Flash. The toy company’s debut lineup of collectibles and toys will also include a RC replica of the Justice League Batmobile.
The LEGO Group has also signed on to debut a line of construction sets; Rubie’s Costume Co. will introduce Justice League-branded costumes and accessories; Funko will release stylized vinyl figures; and Jada Toys is on board for mini metal versions of the DC Super Heroes.
WBCP will also continue its global partnership with GAP for DC Super Heroes and Justice League apparel for consumers of all ages. Other apparel licensees include Bioworld, Under Armour, Converse and New Era.
Additional licensees for the Justice League program include: Hallmark for greetings, Itty Bitty plush, ornaments and gift presentation; Franco Manufacturing for home textiles and décor; American Greetings for party goods; Trends International for calendars and posters; and The Northwest Company for Throws and pillows; among many others.
WBCP has also secured a robust assortment of publishing partners–including Titan Books, Insight Editions, Centum and Panini–for titles spanning all ages and skill sets.
Justice League merchandise will also be available throughout EMEA from regional partners like GB Eye and Pyramid International (posters and stationery) and Panini (sticker albums), among many others.
In the U.K., Tesco and ASDA will support the film across key categories both in-store and online. Meanwhile, Argos, Smyth’s Toys and Toys ‘R’ Us will support WBCP’s licensees. Other category-leading licensees in the U.K. include: Bon Bon Buddies, Smith & Brooks and Aykroyds.
In Italy, OVS will release film-inspired apparel and Campari will launch themed soft drinks. In Germany, the film will see support from Elbenwald with dedicated catalogue covers and social campaigns as well as Mauritius, which will launch a branded leather collection. Other partners include Müller and Muckle for life-size sculptures and Schleich for collectible figures.
In Spain and Portugal, the Cerdá Group, Karactermania and Grupo Erik are developing back-to-school products; Inditex and Springfield have signed on for apparel; and Gullón Company will create themed food items.
In Canada, WBCP also partnered with major retailers, including Toys ‘R’ Us, Walmart and EB Games, to support the film with consumer initiatives and product assortment offerings.
A score of regional partners and retailers will also extend the film’s presence throughout Latin America. in Mexico, licensees include Photo Pack for luggage and backpacks; Industrias Dark, Movis and Creaciones Guz for apparel; Oceanus International for bikes, scooters and camping gear; Regalos Siglo XXI for dinnerware; and Carvajal Educacional and Industrias Danpex for stationery.
In Brazil, Justice League will be supported across multiple categories, including the most prominent fast-fashion retailers such as Riachuelo, C&A, Renner, Marisa and Pernambucanas, along with additional products from partners like Xeryus and Maxtoy (backpacks) and Jandaia (notebooks).
Throughout Central and South America, a host of partners spanning apparel to stationery will bring their merchandise to market via an exclusive retail program at Falabella.
In the Asia-Pacific region, fans will have a robust assortment of options for Justice League merchandise. In Japan, Bandai, Good Smile Company, Hot Toys, Kotobukiya, Medicom Toy, Prime1 Studio, Square Enix and Tomy have signed on for collectibles; Banpresto and Furyu for amusement prizes and toys; Seiko Watch for watches; and Megane Ichiba for eyewear.
In China, the China CITIC Bank will debut Justice League credit cards, while China Film and MTime will launch a multi-category product line featuring apparel, accessories and toys.
Furthermore, Beast Kingdom will launch 1:9 collectible figures, gifts and novelties, as well as an apparel collection, in Taiwan.
Mondelez will launch branded Cadbury Dairy Milk Chocoalte bars across Hong Kong, Singapore, Malaysia, the Phillippines and Indonesia. The DC Super Hero stores in China, Singapore, Malaysia and Indonesia will also launch a collection of apparel and accessories.
Finally, in Australia, retailers Big W, Toys ‘R’ Us, Myer, Kmart, Target, EG Games and more will feature products from multiple licensees–including Caprice for apparel, footwear, backpacks and bedding; Mitch Dowd for sleepwear and underwear; Ikon Collectables for collectibles; Australian Luggage for luggage; Licensing Essentials for home décor, gifting and novelties; and Scholastic for a local publishing program.
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