WBCP Races with NASCAR

WBCP and 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports have unveil the latest activation in their ongoing partnership.

April 6, 2018

WBCP Races with NASCAR

WBCP and Hendrick Motorsports' latest pairing to feature upcoming

Batman v Superman



Batman will be featured on Earnhardt’s No. 88 Nationwide Batman Chevrolet SS while Superman will be featured on Johnson’s No. 48 Lowe’s Superman Chevrolet SS during the March 20 race in Fontana, Calif. Both Earnhardt and Johnson will also wear custom-designed fire suits during the race weekend, featuring the respective superhero logos.

Hendrick Motorsports, along with its partners Nationwide and Lowe’s, have also teamed up with WBCP to create

Batman v Superman: Dawn of Justice

at-track activations for fans of all ages during race weekend. Events will include giveaways, themed activities and costumes from the film will be on display.

Additionally, licensed merchandise featuring the

Batman v Superman: Dawn of Justice

paint schemes for Nos. 48

and 88 cars will be available at participating retailers and online beginning this Friday.

Batman v Superman: Dawn of Justice

will arrive in theaters March 25.

Announced in 2014, WBCP and Hendrick Motorsports have been engaged in an ongoing strategic partnership to build on- and off-track programs teaming star drivers with the most recognized characters in DC Comics' superhero lore.

“Hendrick Motosports is the ultimate team in racing, with championship-caliber drivers and a proven track record of success, and we are thrilled to continue working with them to build out innovative activations that pair their drivers with the world’s most recognized superheroes,” says Dave Hedrick, senior vice president, global promotions, branded foods, studio licensing, Warner Bros. Consumer Products. “Fans of Dale Earnhardt Jr. and Jimmie Johnson will love seeing their heroes face off as they take on the personas of DC Comics’ legendary characters from

Batman v Superman: Dawn of Justice.”

Additionally, as part of their separate involvement with the upcoming film, Nationwide will offer one fan the opportunity to attend the premiere of the film. The prize package will include airfare, lodging, two tickets to Sunday’s race, a meet-and-greet opportunity with Earnhardt, two tickets to the red carpet premiere and more.

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