WBCP Plans U.K. Play Zones

Warner Bros. Consumer Products U.K. has partnered with Park Leisure to create a range of outdoor play equipment and branded sports and play zones featuring the DC Super Heroes and classic Looney Tunes characters.

The product design incorporates iconic imagery, themes and logos such as the S-Shield and Bat Signal to create a fully interactive brand experience featuring superheroes such as Superman, Batman, The Flash and cartoon favorites such as Bugs Bunny, Wile E Coyote and Taz.

The extensive play range features outdoor play and sports equipment for children of all ages that will be available to local governments, schools, theme parks and other destination venues throughout the U.K. Among the play zones created are the Looney Tunes Active Trail, featuring products such as a Bugs Bunny Apex Climber and Sylvester chasing Tweety Pie Slalom Posts, as well as a Superman Fortress of Solitude climbing frame and a Wayne Manor Batcave climbing wall and slide chute.

“We are proud to be part of this exciting venture with Park Leisure as we strongly believe in providing opportunities for children that encourage active play,” says Paul Bufton, general manager, Warner Bros. Consumer Products U.K. "By joining forces with Park Leisure our brands can help transform parks and playgrounds into playtime destinations that will provide an unforgettable experience for families in the U.K."