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April 6, 2018
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped The Araca Group to bring branded pop-up retail locations and merchandise to more than 50 movie theaters showing Suicide Squad.
The limited time Join the Squad merchandise will feature characters from the film on products such as opening night t-shirts, sweatshirts, hats, posters and more. Other products available for purchase include an individually numbered Suicide Squad commemorative ticket in a ceramic holder.
"We are thrilled to bring DC fans special products to commemorate this unique movie-going experience" said Michael Rego, Chief Executive Officer of The Araca Group. "This limited-time only "Join the Squad" merchandise will make for the ultimate live-event experience."
The pop-up retail locations will open today in select U.S. theater lobbies for a limited time. Specific locations can be found here.
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