Warner Bros. Consumer Products EMEA has appointed Pizzatoon as its first-ever licensing representative in North Africa.
Pizzatoon will expand and develop regional opportunities for WBCP's portfolio of classic brands, films and new theatrical releases in Morocco, Tunisia, Algeria and Libya.
Among the brands Pizzatoon will be working with are Looney Tunes, Tom and Jerry, Scooby-Doo, the DC Comics Super Heroes and tentpole theatrical releases such as the upcoming Batman v. Superman: Dawn of Justice.
“We’re delighted to be appointed as WBCP’s licensing representatives for the North Africa region,” says Joseph Khalil, managing director, Pizzatoon. “WBCP’s diverse portfolio coupled with our experience of developing brands across all categories presents exciting new opportunities for our partners at a time when licensing is really starting to emerge as a hot commercial trend in North Africa.”