WBCP Launches DC Pet Range | License Global

WBCP Launches DC Pet Range

Warner Bros. Consumer Products (on behalf of DC Entertainment) is partnering with Fetch… for Pets! for a new line of DC Comics-themed pet apparel and toys for dogs.

The range will debut exclusively at PetSmart stores this month and includes t-shirts, dresses and bandanas featuring DC Comic characters. The line will also include an assortment of toys such as ball bodies, teethers, bottle crunchers and plush figures.

“After the huge popularity of our DC Comics-themed pet products last year, we look forward to bringing more products from this iconic brand exclusively to PetSmart,” says Steven Shweky, Top Dog at Fetch … for pets!.

The products will also be a part of July’s Comic-Con in San Diego, Calif. WBCP will hand out special edition DC Comics-themed ball bodies with Comic-Con hang tags in the form of Superman, Batman and Robin. The special edition ball bodies will also be available for purchase at PetSmart.