WBCP Inks Parragon Deal

Warner Bros. Consumer Products has partnered U.K.-based publisher Parragon for a multi-year, multi-property global licensing deal.

April 6, 2018

U.K. publisher will launch a range of Scooby-Doo and DC Super Friends products.

Parragon will now develop a range of books and gifts for a number of properties from the studio’s portfolio including Batman, Superman, Wonder Woman, Justice League, DC Super Friends and “Scooby-Doo.”

The publisher will also develop a collection of branded products such as Happy Tins, which is an activity gift tin that includes books, posters, stickers, coloring pens, storybooks, coloring and sticker books, as well as new product designs including Comic Art Books.

“The Warner Bros. Consumer Products portfolio is a publisher’s dream,” says Vickie Voss, global license director, Parragon. “It is truly iconic, rich in content and genuinely diverse in that it features a character for everyone. We’re delighted to have the opportunity to combine our publishing expertise and knowledge of developing engaging formats to create products that bring these world class entertainment

properties to life on page.”

Parrgon’s new products will begin rolling out this fall in the U.K., North America, Australia and Asia.

“I am thrilled to be in partnership with Parragon,” says Preston Kevin Lewis, general manager, WBCP U.K. and Ireland. “Vickie and her team have a proven ability of developing innovative licensed products whilst always protecting the core DNA of our characters and properties. This coupled with Parragon’s excellent consumer insight and its vast global retail network will drive significant mutual publishing growth.”