Mattel, Walmart, Bioworld, Hallmark and more will support the upcoming superhero film.
Warner Bros. Consumer Products has teamed up with a slate of global partner to support the upcoming action-adventure film, Wonder Woman, in theaters June 2.
“We’re thrilled to bring Wonder Woman front and center to retailers worldwide in support of her first solo feature film,” says Pam Lifford, president, WBCP. “WBCP has developed an incredible assortment of trend-right products in collaboration with our best-in-class licensees, allowing fans of all ages to express their fandom and bring Wonder Woman's empowerment, inspiration and beauty to life.”
To kick off the worldwide, multi-category program, WBCP has partnered with Walmart and global toy licensee Mattel to launch an assortment of Wonder Woman toys in the U.S. The month-long program–which launched last Friday, March 31, and will run through April 28–will highlight Mattel’s extensive lineup of themed dolls and role play items. Walmart is also planning to roll out additional exclusive products from Jakks Pacific, Funko and Fisher-Price in May as well as Wonder Woman-themed flower bouquets this Mother’s Day.
Meanwhile, on April 7, the merchandising program will begin to roll out worldwide and will be highlighted by global partner The LEGO Group with an exclusive offering at Toys “R” Us and LEGO stores.
Additional toys and collectibles licensees supporting the movie include: Mattel with action figures, Hot Wheels and a Barbie collection for adult collectors; Rubie’s Costume Co. for costumes and accessories; Funko for collectibles; Jakks Pacific for oversized collectible figures; Nobel Collection for authentic prop replicas; Sideshow Collectibles for movie-inspired statuettes; Hallmark for greeting cards, gift presentation and Itty Bitty plush; Jada Toys for metal collectibles; Icon Heroes for novelty replicas; QMX for collectible figures; Tonner Dolls for fashion dolls; Madame Alexander for dolls; and many more.
On the apparel front, WBCP has teamed up with Bioworld for apparel and accessories; Evy’s of California for apparel; Richard Leeds International for apparel; New Era for caps; and Underboss for undergarments and sleepwear.
Other licensees that have signed on for the program include Franco Manufacturing, The Northwest Company and Trends International for bedding, blankets, throw pillows, home décor and novelty items, as well as HarperCollins, Centum and Titan Books for publishing.
Furthermore, in the EMEA region, WBCP has tapped a raft of retailers and partners to offer an array of Wonder Woman products. In Italy, partners like OVS will release themed apparel collections and feature dedicated window displays. In Germany, the film will be supported by Elbenwald, EMP and other partners, including Spreadshirt Shop with t-shirts, hoodies and sweatshirts; Muckle with a life-size figure; and Schleich with a collectible figurine. Regional partners like GB Eye and Pyramid International will also offer posters and stationery.
In Australia, retailers Coles, Big W, EB Games, Chemist Warehouse and more will feature apparel from Caprice; accessories from Vimwood; fragrance from Game On Product Group; home décor and gifting from Licensing Essentials; publishing from Scholastic; and more.
Finally, in Latin America, the film will be highlighted by a series of regional licensees and retailers. In Mexico, licensees include Photo Pack for luggage and backpacks; Industrias Dark, Movis and Creaciones Guz for apparel; Oceanus International for bikes, scooters and camping gear; Regalos Siglo XXI for dinnerware; Carvajal Educacional and Industrias Danpex for stationery; and many more. In Brazil, partners include Havaianas for sandals; Risqué for nail polish; and Chilli Beans for glasses and watches. Fashion retails Riachuelo, Renner, C&A and Marisa will also debut apparel collections and accessories.