The girls’ franchise will be supported by licensees Mattel, Rubie’s, Sambro and more.
“With our best-in-class licensees and partners, we’re excited to bring this girl-empowered program to fans around the world and allow them to imagine, aspire and be strong, brave and powerful,” says Pam Lifford, president, WBCP.
Anchored by master toy partner Mattel, WBCP unveiled the first look at the “DC Super Hero Girls” licensing program
exclusively at Target in the U.S. in March
. Now, WBCP will globally roll-out branded merchandise across more than 30 categories including toys, apparel, accessories, publishing, stationery and more.
Licensees supporting the worldwide program include Random House Children’s Books as master publishing partner, The LEGO Group as the exclusive construction partner, Rubie’s Costume Co., Evy of California, Jerry Leigh, Party City, Hallmark, American Greetings, Franco
Licensees throughout Latin America include Photo Pack for luggage and handbags, Regalos Siglos XXI for meals and snacks, Importadora y Exportadora Rosen for backpacks, Foroni for notebooks, Grendene for sandals and Riachuelo for an apparel collection, among others.
Meanwhile, in Asia-Pacific licensees include PT Rajapaksi Adyaperkasa for footwear; PT Indo Prima for housewares; Caprice for apparel, outerwear and housewares collections; Mitch Dowd for sleepwear; and Hunter leisure for arts and crafts, stationery and sporting goods.
“DC Super Hero Girls” merchandise will be available at retailers worldwide beginning this month.
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