Warner Bros. Consumer Products officially launched its Batman Classic Television Series licensing program.

Inspired by the classic DC Comics 1960s “Batman” television show, the program features a range of product from partners that include Mattel, Rubie’s Costume, Mezco and Junk Food, among others.

“There are so many great and varied iterations of Batman over the storied history and it’s exciting to see a product line, the likes of which we haven’t seen in decades, brought to life for both long-time fans of the ‘Batman’ classic TV series as well as for a new generation of fans,” says Brad Globe, president, Warner Bros. Consumer Products. “We are proud of our partnership with Junk Food and the incredible roster of partners including Mattel, Rubie’s Costumes, Mezco, New Era and so many more, who have re-created the characters and creative elements that made the legendary show a pop-culture phenomenon.”

Junk Food Clothing unveiled its capsule collection of men’s and women’s t-shirts at the program’s launch party March 21 in Hollywood, Calif.. The collection features live-action imagery and inspired graphics from the show and is available exclusively on the Junk Food website and at Meltdown Comics.

Other partners include a collectible Batmobile, vintage-styled Ken and Barbie dolls and a range 6-inch figures including a Batusi Batman 2013 San Diego Comic-Con exclusive from Mattel; Rubie’s Costume with a range of adult costumes; Mezco with a Batmobile and The Joker and The Riddler Mez-itz mini-figures; CSS Industries with gift-tags and stationery; Mead with a 2014 wall calendar; New Era with three limited edition caps.

DC Entertainment also unveiled the art for its all-new digital comic book series Batman ’66, which will launch this summer based on the classic TV series.

"The juxtaposition of offering a retro Batman '66 comic as a current and modern digital first title is fun,” says Diane Nelson, president, DC Entertainment. “DC Entertainment is the most prolific producer of digital first comics and as we work to create new and compelling content, this is a great way to also preserve the legacy of our characters. It’s exciting to roll out the new Batman '66 comic as part of this bigger initiative with our Warner Bros Consumer Product partners."