WBCP Creates DC Loyalty Programs

Warner Bros. Consumer Products EMEA, on behalf of DC Entertainment, has partnered with Exquisite to develop the first retail loyalty programs featuring DC Super Heroes across EMEA.

April 6, 2018

DC characters inspire a variety of retail programs in the EMEA region.

The new programs will feature DC’s host of characters in promotional campaigns including instant rewards programs, redemptions and sponsor rewards systems as well as games and “spend-and-get” offers at hypermarkets, supermarkets, petrol stations, convenience stores and DIY and home improvement outlets throughout the region.

“Exquisite and its team are experts in retail marketing,” says Julian Moon, senior vice president and general manager, EMEA, WBCP EMEA. “The programs they develop are attractive to new customers and retain customers with added value incentives. This exciting partnership offers us an amazing opportunity to enhance the relationship their consumers have with DC Super Heroes, while extending the presence of WBCP’s portfolio across all sectors of European retail.”

"We are very excited to team up with

Warner Bros. Consumer Products and have the opportunity to work with the world-renowned DC brand,” says Michael Shina, chief executive officer, Exquisite. “With a spectacular line up of DC Super Heroes, alongside our roster of beautiful campaigns, we are confident and know we will have a successful partnership.”