DC characters inspire a variety of retail programs in the EMEA region.
The new programs will feature DC’s host of characters in promotional campaigns including instant rewards programs, redemptions and sponsor rewards systems as well as games and “spend-and-get” offers at hypermarkets, supermarkets, petrol stations, convenience stores and DIY and home improvement outlets throughout the region.
“Exquisite and its team are experts in retail marketing,” says Julian Moon, senior vice president and general manager, EMEA, WBCP EMEA. “The programs they develop are attractive to new customers and retain customers with added value incentives. This exciting partnership offers us an amazing opportunity to enhance the relationship their consumers have with DC Super Heroes, while extending the presence of WBCP’s portfolio across all sectors of European retail.”
"We are very excited to team up with
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