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WBCP Crafts Harry Potter Toy Lines

WBCP Crafts Harry Potter Toy Lines

NORTH AMERICA–Warner Bros. Consumer Products has teamed up with The LEGO Group and Jakks Pacific to debut a variety of new products inspired by Harry Potter and J.K. Rowling’s Wizarding World.

The LEGO Group and Jakks Pacific will unveil a variety of new toys based on Harry Potter and Fantastic Beasts and Where to Find Them.

NORTH AMERICA–Warner Bros. Consumer Products has teamed up with The LEGO Group and Jakks Pacific to debut a variety of new products inspired by Harry Potter and J.K. Rowling’s Wizarding World.

First, The LEGO Group has unveiled a variety of building sets that recreate storylines from the films and features fan-favorite characters including Harry Potter, Ron Weasley, Hermione Granger, Newt Scamander and more. Fans will also be able to collect Wizarding World characters in new LEGO BrickHeadz building sets.

The new building sets will launch later this year.

"Together with our long-standing partners at The LEGO Group, we're excited to bring Harry Potter back into LEGO form and expand the world with the addition of Fantastic Beasts sets,” says Maryellen Zarakas, senior vice president, franchise management and marketing, WBCP. “These new sets allow us to strengthen the emotional connection our fans have with the Wizarding World as they bring to life their favorite characters and memories from the films.”

Meanwhile, Jakks Pacific will debut an assortment of technologically enhanced wands as well as die-cast wands inspired by popular characters. The toy line will also include a new Niffler Challenge Game, which will be available this fall.

“We’re thrilled to partner with Jakks Pacific to bring innovative technology and interactive play to the toy aisle and fans of the Wizarding World,” says Julian Montoya, senior vice president, global toys, WBCP. “This new collection of interactive wands, along with the fun collectible wands and Niffler game, will excite Harry Potter and Fantastic Beasts fans and inspire creative storytelling to extend their favorite moments from the books and films.”

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