GES is on board to produce a series of Christmas-themed environments based on J.K. Rowling’s Wizarding World.
NORTH AMERICA–Warner Bros. Consumer Products and GES have teamed up to develop a new holiday experience inspired by the Harry Potter franchise, titled “Christmas in the Wizarding World.”
Launching this fall at select shopping venues, “Christmas in the Wizarding World” will be similar to the setting and atmosphere of a wintry Hogsmeade village, complete with a wand shop, window displays and interactive elements. Highlights of the experience include:
- Ollivanders, where guests will be able to experience a holiday surprise with the help of the famous Wandkeeper.
- Photo opportunities featuring a host of background options from the films.
- Animated window displays to bring the iconic stores from the movies to life.
- A host of authentic Harry Potter merchandise, ranging from house sweaters and confections to plush owls and jewelry.
“This holiday season, we are excited to introduce new Christmas-themed experiences that further extend J.K. Rowling’s Wizarding World into the lifestyle of our fans and consumers,” says Peter van Roden, senior vice president, global themed entertainment, WBCP. “‘Christmas in the Wizarding World’ will be an all-new touchpoint that celebrates this very special time of the year.”
The Harry Potter-themed holiday experience will be available at a host of major shopping destinations this holiday season.
