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WBCP Brings Superheroes to Licensing Expo 2017

WBCP Brings Superheroes to Licensing Expo 2017
Warner Bros. Consumer Products is building a robust series of licensing programs for its top brands and franchises including DC Entertainment, J.K. Rowling’s Wizarding World, “Looney Tunes” and Hanna-Barbera.

DC Entertainment, Wizarding World and animated franchises will offer new products and retail opportunities.

Warner Bros. Consumer Products is building a robust series of licensing programs for its top brands and franchises including DC Entertainment, J.K. Rowling’s Wizarding World, “Looney Tunes” and Hanna-Barbera.

This summer, Wonder Woman stars in her first-ever solo feature film, hitting theaters June 2. WBCP will bring the pop culture icon closer to fans with a large licensing program that includes partners from around the world.

Also on the horizon is Justice League, and WBCP will roll out a massive merchandise program worldwide, featuring DC superheroes on a range of products and programs that will help bring the film to life.

Introduced to moviegoers in Batman v Superman: Dawn of Justice and soon in Justice League, Aquaman gets a feature film with a release date in 2018, giving licensees and partners a glimpse of the halfman, half-Atlantean DC superhero.

WBCP and The LEGO Group continue to create collectible products for The LEGO Ninjago Movie, from Warner Bros.Pictures, Warner Animation Group and LEGO System, hitting theaters Sept. 22. Inspired by the LEGO line of toys, The LEGO Ninjago Movie will be supported by a global licensing and merchandising program highlighted by toys, collectibles, apparel, accessories, publishing and more.

As an anchor franchise for WBCP, J.K. Rowling’s Wizarding World, which encompasses the Harry Potter and Fantastic Beasts franchises, will get themed entertainment and magical product offerings. The second installment of the Fantastic Beasts film series, from Warner Bros. Pictures, hits theaters in 2018.

“DC Super Hero Girls” brings the immersive world that encourages kids to play, watch, read and be inspired to discover their own superhero potential. The merchandising program for the brand spans a wide range of products, including toys, costumes, apparel, accessories, publishing, digital games and much more. WBCP is expanding the global reach of the band with new categories, product and content offerings, including animated shorts, online activities, apps, social media platform engagements and more.

DC superheroes and supervillains featured in the animated series “Teen Titans Go!” and “Justice League Action,” as well as TV programming like “The Flash,” “Arrow,” “Supergirl” and “Gotham,” in addition to the comedy series “The Big Bang Theory,” all continue to inspire products, promotions and partnerships globally as well.

“Looney Tunes,” WBCP’s animation franchise will feature products that span numerous categories from global high-end fashion collaborations to toys. The Hanna-Barbera franchises also continues to capture the attention of licensees around the world with properties such as “Scooby-Doo” and “Tom and Jerry.” WBCP will also continue to bolster its seasonal and horror portfolio offerings of must-have products and experiences inspired by its properties; as well as its entertainment collection of classics, including Willy Wonka and The Chocolate Factory, the Stanley Kubrick collection and more.

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