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WBCP Brings New Content to Licensing Expo

WBCP Brings New Content to Licensing Expo
Warner Bros. Consumer Products will showcase a slate of franchises and properties that will drive its global licensing, merchandising and retail businesses in 2016 and beyond.

DC Entertainment, Wizarding World and animated franchises will offer new merchandise and retail opportunities.

Warner Bros. Consumer Products will showcase a slate of franchises and properties that will drive its global licensing, merchandising and retail businesses in 2016 and beyond at this year's Licensing Expo.

First, WBCP will showcase its growing slate of DC Entertainment, including Wonder Woman’s global licensing and merchandising program, which is highlighted by fashion-focused and trend-right products. Furthermore, WBCP unveiled for the first-time costumes and props from the feature film including the Wonder Woman, Steve Trevor and Queen Hippolyta costumes, as well as props such as the queen's guard and amazon army helmets and shields.

The company will also highlight DC Super Hero Girls–which will roll out its merchandising program next month–and its DC television programming including animated shows such as “Justice League Action” and “Teen Titans Go!” as well as live-action programs such as “Gotham” and “The Flash.”

Next, the world of Harry Potter will expand to include new characters, creatures and locations with the debut of Fantastic Beasts and Where to Find Them, hitting theaters Nov. 18. To celebrate the debut, WBCP will roll out an all-new program that extends the Wizarding World to fans through a publishing program, inspired-by apparel, toys, collectibles, housewares, stationery and more. WBCP will also aim to delivery more worldwide, immersive experiences, building on its inspired theme parks in Florida, Japan and Hollywood.

WBCP and the LEGO Group will also continue to build on their partnership by offering two new movies–The LEGO Batman Movie and The Ninjago Movie. Each film will be supported by a range of key products that will bring the characters and worlds to fans throughout the world.

The company has also announced that three of its animated franchises–“Looney Tunes,” “Scooby-Doo” and “Tom and Jerry”–will each see new series this year, all of which will be supported by WBCP’s top-tier licensees.

Finally, WBCP will showcase properties that are new to its entertainment collection such as Willy Wonka and The Chocolate Factory, as well as the Stanley Kubrick collection.

“As we head into Licensing Expo 2016 and look to the year ahead, we’re focused on forging new and innovative partnerships with premier licensees and retailers, continuing to build strong franchises, and delivery great product and experiences to our consumers,” says Pam Lifford, president, WBCP. “By strategically leveraging our world-class franchises, we’ll continue to offer our new and seasoned partners more consumer engagement opportunities, best-in-class product and expanded fan experiences.” 

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