WB True Classics Hits EMEA

Warner Bros. Consumer Products EMEA is launching its newest entertainment portfolio–WB True Classics, an umbrella brand designed to boost the presence of the company’s iconic classic animation, television and movie properties throughout the EMEA region.

“WBCP is a one stop shop for iconic and timeless brands,” says Pilar Zulueta, executive vice president and general manager, WBCP EMEA. “WB True Classics has been developed as an opportunity for our retail partners in the EMEA region who use our vast archive to continuously refresh their collections, often listing multiple properties simultaneously whilst carrying different product lines for each of these brands, too. We are always looking for exciting new ways to offer our retail partners the opportunity to feature more of our timeless brands within their retail environment and so WB True Classics was born.”

From on-trend packaging that enables retailers to stock garments on tables in high volume boxes through to fully branded store-in-store POS executions, WB True Classics will serve to help WB brands stand out in competitive and often crowded retail environments. By working in tandem with the retailers to improve in-store signage and product presentation, the consumer shopping experience is immediately more enjoyable and the potential for sales increases further.