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WB Plans Suicide Squad VR Experiences

Warner Bros. Pictures has partnered with Samsung Electronics America to bring its upcoming film Suicide Squad to life through exclusive virtual reality content and activations leading up to the film’s release, Aug. 5.

April 6, 2018

2 Min Read

Collaboration with Samsung will include national retail promotions, virtual reality content and more.

Warner Bros. Pictures has partnered with Samsung Electronics America to bring its upcoming film Suicide Squad to life through exclusive virtual reality content and activations leading up to the film’s release, Aug. 5.

Using Samsung Gear VR powered by Oculus, the content will allow fans to experience what it’s like to be a member of the Suicide Squad and watch characters including Harley Quinn, Deadshot and Katana in a scene from the film.

Suicide Squad is one of the most anticipated films of the year and we’re thrilled to team up with Warner bros. in this innovative way,” says Marc Mathieu, chief marketing officer, Samsung. “Connecting with fans through immersive VR and 360 storytelling and breakthrough experiences gives Samsung yet another opportunity to explore how our technology can enhance popular culture.”

Samsung’s lineup of content and activations throughout the summer include:

  • Nationwide retail promotion–Those who purchase a Samsung Galaxy tablet will receive two tickets to see Suicide Squad. The national retail promotion will run until Aug. 20, or while supplies last.

  • San Diego Comic-Con–At the convention, July 21-24, Samsung will re-create the Belle Reve penitentiary, the high security prison in which the Suicide Squad themselves are held, to give fans the opportunity to take part in a variety of film-themed experiences such as getting a custom tattoo in Harley Quinn’s tattoo parlor. Samsung’s Suicide Squad VR content will also make its debut at the convention.

  • U.S. premiere–Samsung will celebrate the film as an official partner for the U.S. premiere on Aug. 1 in New York City, including the after-party. As an official partner, Samsung will create interactive experiences and select Galaxy owners will also receive exclusive red carpet access and a chance to see the film first.

  • Programming at Samsung 837–In conjunction with the movie’s world premiere, Samsung 837, the brand’s New York City flagship, will feature Suicide Squad VR content in the store’s VR Tunnel throughout the week of Aug. 1.

“We’re absolutely delighted to be working with Samsung Electronics via such a broad and inventive partnership,” says Gene Garlock, executive vice president, worldwide promotional alliances and partnerships, Warner Bros. Pictures. “Our collective aim is to reward fans of the property both in the consumer market and by giving them the chance to immerse themselves in a virtual environment alongside the Suicide Squad characters in a most realistic and exciting way.”

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