Basketball star LeBron James and his company SpringHill Entertainment have partnered with Warner Bros. Entertainment to create a range of new content that will span television, film and digital.
SpringHill Entertainment, the entertainment and content company created by James and his business partner Maverick Carter, develops creative content across a wide variety of platforms. The company's growing project portfolio includes Disney XD’s inspirational series "Becoming," the Starz scripted comedy "Survivor’s Remorse," Uninterrupted, a multimedia platform for athlete content hosted by Bleacher Report, and an upcoming primetime game show for NBC.
“LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” says Kevin Tsujihara, chairman and chief executive officer, Warner Bros. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere. We’re excited to welcome LeBron and Maverick to the Warner Bros. family and look forward to partnering on incredible projects that will connect with consumers across a variety of platforms.”
“Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to Uninterrupted and 'Survivor’s Remorse,' it’s always about connecting with people of all ages and providing unique content they can all enjoy,” says James. “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”