Navigation app will lead U.S. fans to free merchandise.

Universal Pictures Home Entertainment has teamed with the crowd-sourced navigation app "Waze" to promote the home entertainment release of Furious 7.

The "Get Your Furious 7 Fix Fast" promotion that will allow "Waze" users in seven cities to find Prizing Pit Stops that will be giving away free Furious 7 merchandise.

On one day in each market, "Waze" users will get directions to pop-up venues where street teams will be distributing free Furious 7 branded t-shirts, hats, license plate frames and a limited number of digital codes to download the film on Digital HD, among other items. Each Prizing Pit Stop will operate while supplies last for up to 90 minutes and then move on to two other spots throughout the day.  

Prizing Pit Stops will take place on Sept. 11 in Portland, Ore., and Dallas, Texas; Sept. 14 in San Francisco, Calif., and Washington, D.C.; Sept. 15 in New York, N.Y. and Los Angeles, Calif.; and Sept. 17 in Chicago, Ill.

"Waze" will also display scheduled messages announcing the release of Furious 7 on Blu-ray, DVD and Digital HD in the same seven markets.  The promotion will run from now through Sept. 17, in conjunction with the U.S. home entertainment release of Furious 7 on Sept. 15.

"We're excited to team with 'Waze,' one of the top navigation apps, to excite fans for the release of Furious 7," says John Morici, managing director, U.S. and Canada, UPHE. "This is an innovative promotion that uniquely engages audiences with an app that has become indispensable to millions of commuters."