Visitors can experience the “world's first Zog playground,” allowing guests to immerse themselves into a world of interactive play in an outdoor experience.

License Global

February 18, 2022

2 Min Read
The Zog characters
Magic Light Pictures

Warwick Castle will become the ‘Realm of Zog’ with the launch of the world’s first Zog Playland on April 9, and the return of the Zog and the Quest for the Golden Star interactive trail. 

The new Zog Playland has been developed with brand-building company Magic Light Pictures. 

The new land is inspired by the picture book “Zog and the Flying Doctors,” and combines sensory and physical play elements for children up to the age of 10, as well as accessible activities. 

The brand-new Playland will feature dragons, dragon wing zip wires, crawl tunnels, rope swings, Princess Pearl’s Tower and dragon slides. Children visiting the Zog Playland can take on the roles of Princess Pearl and Sir Gadabout, immersing themselves in the story. 

The Zog Playland has been designed to create an inclusive and accessible play experience. With step-free access, multi-sensory experiences and access to Princess Pearl’s Tower, Zog Playland will also include activities to aid development for young children.  

The popular Zog and the Quest for the Golden Star trail will also return with some updates for the new season and will offer children the chance to meet some of the key characters from the story – including Zog, Princess Pearl and Sir Gadabout. 

Visitors can extend their experience to the evening with the returning Zog Stay and Play package. Guests can choose from Woodland Lodges to Medieval Glamping Tents where they will find special Zog goodies and then enjoy a story time.  

“I am delighted we are able to continue to develop our product for younger children, which means the Castle has something to offer all the family from preschool kids to grandparents,” says Jamie Turner, head of marketing, Warwick Castle. “Zog has proven to be incredibly popular with our younger guests, is the perfect fit for Warwick Castle and we’re incredibly proud to become the realm of Zog for 2022 and beyond.” 

“Warwick Castle feels like the perfect setting for Zog, Princess Pearl and Sir Gadabout,” says Alex Sanson, brand manager, Magic Light Pictures. “Rolling grounds for him to run about in, turrets for him to soar between, not to mention all the creatures that Princess Pearl’s assistants will be able to heal – we can’t wait for families to explore the new Playland and be fully immersed in Zog’s Realm.” 

Read more about:

Magic Light Pictures

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like