Coolabi launched a brand-new mobile app, developed with agency Kids Industries, for its brand Warrior Cats. The new app increases accessibility, allowing users to see and react to a feed of Warriors content including fan art, exclusives from author Erin Hunter, quizzes, polls and more, plus access the official merchandise store while on the move.
Independent international media group and rights owner, Coolabi Group is celebrating the significant growth of its global Warrior Cats brand with the mobile app. Since the launch of the Warriors online hub and merchandise store in Jan. 2019, the site has attracted more than 1.25 million unique users.
“The growth of Warrior Cats over the years and especially since the launch of the online hub, has been amazing,” says Naomi Dare, director, digital, Coolabi Group. “To see the Warriors fanbase become a thriving phenomenon just demonstrates how millions of people across the world have become captivated by Warriors and this new app will give fans a more streamlined way to explore new content from the hub on their mobiles. We can’t wait to announce more initiatives in 2020.”
The new “Warrior Cats Hub” app is available to download now from the Apple App Store and Google Play.