"Web3 is a massive leap forward in technology; it will expand the scale and scope of both human and machine interactions far beyond what we can imagine today," says Oana Ruxandra, chief digital officer, executive vice president, business development, WMG. "Partnering with OneOf, a leader in the emerging technology space of Web3 and NFTs, gives our artists an edge in more authentically building one-to-one relationships with their fans and winning in the new Web3 economy. We're excited to see what's possible."
WMG is home to creative artists, songwriters and brands across the globe. The company includes such labels as Atlantic, Warner Records, Elektra, and Parlophone – with a roster of musicians like Ed Sheeran, Dua Lipa and Lizzo.
OneOf, which first appeared in May 2021 and is backed by entertainment producer Quincy Jones, is a platform for the music community, offering solutions for artists and fans eager to explore the world of NFTs without high minting cost or the complexity of blockchain technology. In addition to WMG, OneOf has recently announced a three-year collaboration with the GRAMMY Awards and partnerships with iHeartRadio and MusiCares. Since going live in September, OneOf has launched NFT collections with Doja Cat, Whitney Houston, Alesso, The Game, Chief Keef, Pia Mia and other artists.
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