April 6, 2018
Lewis previously served as vice president of video marketing and promotion. In her new role, she will serve as WBR's liaison to the advertising agency community, focusing on the integration of front-line artists' music, as well as working with the artists, agencies and A&R teams to create custom music for specific opportunities. Gerson was previously senior director of brand partnerships.
"I've had the pleasure of working alongside the very talented Liz Lewis for many years, and I'm confident that her history with Warner Bros. Records will provide an incomparable foundation for overseeing synch licensing for advertising," says Lori Feldman, executive vice president, brand partnerships and Creative Synch Licensing, WBR,
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.