Warner Bros. Games Taps Melissa Bell for EVP, Global Marketing

Warner Bros. has announced Melissa Bell has joined the company as executive vice president, global marketing. In this role, she will oversee all aspects of marketing strategy and global consumer-facing marketing functions across all platforms worldwide.

Reporting to David Haddad, president, Warner Bros. Games, Bell will be responsible for the global marketing strategy across the company’s console, mobile and PC games portfolio. As a member of the senior leadership team, she will lead the marketing departments, including brand and performance marketing, creative, social, community, analytics and research and franchise planning. Her focus will be on scaling marketing investments to grow franchises, deepen engagement and attract new audiences while guiding the ongoing measurement of key metrics and market indicators to support the company’s goals.

“This important role now combines our marketing functions across all platforms, and we believe Melissa will help us further strengthen our world-class marketing team and consumer-facing campaigns,” says Haddad. “We look forward to leveraging Melissa’s 25-plus years of leadership experience, global perspective and insights in our long-term franchise planning to expand audiences and player engagement across our brands.”

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“I’m thrilled to join the Warner Bros. Games team, and I look forward to working together to drive Warner Bros. Discovery’s franchises to new heights in gaming,” says Bell. “Collaborating with the talented team at Warner Bros. Games is an exhilarating opportunity, as we will continue to craft compelling brand stories and create cultural moments that captivate players worldwide.”

Prior to joining Warner Bros. Games, Bell served as chief marketing officer, 2K, where she led marketing efforts for many successful gaming brands. She has also held leadership positions at Volkswagen Group, Jaguar, WPP and Publicis, working across multiple continents and countries, including Australia, China, Singapore, Hong Kong and the U.S. Melissa holds a bachelor’s degree in business marketing from the University of Technology Sydney.