Warner Bros. Discovery Reveals Global 100th Anniversary Plans

Centenary celebration will include products, content and experiences.

License Global

April 5, 2023

6 Min Read
Warner Bros.

Warner Bros., founded on April 4, 1923, has announced a global centennial campaign, “Celebrating Every Story,” featuring various products, content and experiences honoring Warner Bros. Studios’ 100th anniversary. 

Warner Bros. Consumer Products, encompassed by Warner Bros. Discovery Global Brands and Experiences, was listed fourth in License Global’s Top Global Licensors in 2022. 

The company has planned numerous celebratory experiences worldwide as part of the celebration. 

Warner Bros. Discovery Global Themed Entertainment (WBDGTE) and Experiences 

100 Years of Warner Bros. from WBDGTE and Fever will bring to life score tracks from some of the studio’s most celebrated films and television series with commemorative candlelight concerts in 100 cities worldwide. The program will include songs from “Friends,” “A Star Is Born,” “Willy Wonka,” “Purple Rain,” “The Wizard of Oz” and many more.  

Warner Bros. World Abu Dhabi will present a live show inside the Warner Bros. Plaza featuring a rendition of Warner Bros.’ 100th year presented by a group of singers, dancers and characters.

Warner Bros. Movie World in Australia’s celebrations kicked off at the park on April 4 and will run for the entire year with events such as DC Super Heroes and Super-Villains, Fright Nights and Hooray for Hollywood.  

Parque Warner in Madrid will celebrate with a new show and new character meet and greets.  

DC-inspired Park Row in Soho, London, is launching a “Master Wayne” table with butler service and a “Taste of Gotham City” menu. 

China World Mall, a landmark in central Beijing, will “Celebrate Every Story” through May 8 with a journey of photo-ops and immersive environments.  

Warner Bros. Studio Tour Hollywood debuted a new “100 Years of Warner Bros.” exhibit on April 4, exploring 100 years of Warner Bros.’ impact on storytelling.  

Daffy Duck (dressed as Batman) and Bugs Bunny (dressed as Superman) Royal Selangor figures.

100th Anniversary Products Around the Globe

In Europe, the Middle East and Africa, signed partners include McDonald’s Happy Meals, children’s fashion group, CWF, Marc Jacobs, DKNY, Billieblush, BOSS, Zara, Lefties, Springfield and Primark. Other partners include footwear brand, Dr. Martens, and New Era for clothing and headwear. Cinereplicas in France, Pepco and LPP in Poland and Max Fashion in the Middle East will launch WB100 collections that cover fashion, accessories, home and gifting. The Italian lifestyle brand, Montegrappa, will celebrate with a limited-edition fine art-crafted pen.  

Across Latin America, By Desko will release a fashion, home and collectible collection in Argentina later this year. Mooving will also launch back-to-school items, and Caffaro will release a toy line. In Colombia, partners, Permoda and Maquila, will launch a new fashion collection. In Ecuador, Banco del Austro will develop WB100-themed credit and debit cards. Fibran will celebrate the centennial anniversary with new apparel items. In Peru, Best Fabric will have a fashion and apparel line. Fans in Central America can shop Apolo fashion and apparel. In Chile, Cencosud has a fashion and home goods collection.  

In Brazil, long-time partner brands such as Cacau Show, DAC, Kalunga and Zona Criativa will launch commemorative products. Fashion brands, Grendene, Malwee and Riachuelo’s FanLAB will celebrate with collections inspired by Warner Bros.’ moments. The commemorative campaign will continue throughout the year with BandUP, DC Store, Estrela and Grow product offerings and promotions throughout 2023.  

In Mexico, Suburbia kicks off the celebration with official products. A cross-merchandising program will continue in June at Walmart. Epicland will have an official collection, while C&A will launch its 100th Anniversary Capsule Collection in July. Cuidado con el Perro and Optima stores will bring centennial celebration clothing designs in August. The anniversary will continue with Ping Solutions and Toks, who will join in with their respective promotions during the coming months. In December, 30 department stores in Liverpool will carry a selection of official WB100 merchandise. 

Across Asia, retailers and suppliers in the home and apparel space have partnered with WBDGCP, including Popmart’s blind box figures and Tom & Jerry mashup toys from Soap Studio. Skechers will launch an apparel range in Singapore, Malaysia, Thailand and Vietnam.  

Also in Singapore, collections from brands including iORA, Enchante and EZ-Link will launch in time for the June school holidays. In Malaysia, Royal Selangor has released Bugs Bunny and Daffy Duck figurines. Apparel from Common Sense and Padini is available now and from Cheetah in May. WB100 home goods from Sheldonet and Objet will also be available in May.  

Across Southeast Asia, Hong Kong and Taiwan, Rhinoshield has created mobile phone cases with WB100 designs incorporating Looney Tunes and “Tom & Jerry” mashup characters, including “Batman,” “Scooby-Doo,” “FRIENDS” and “The Flintstones.” 

In Indonesia, Giordano launched an apparel line in January, and Matahari Department Store, Shining Bright and Thanksinsomnia will release collections this June. The collection will also include a limited-edition WB100 Flazz Card from BCA. Investors and collectors can purchase a gold mint bar from Lotus Archi. 

In Thailand, shoppers can look for WB100 apparel from CPS CHAPS and DOSH, plus a cosmetic collection from Archita. Stationery, gifts, novelties and houseware will be available from VS and Moshi Moshi throughout the year.  

Local streetwear brand, BOO, will launch a Looney Tunes x WB100 collection in Vietnam. In Japan, a BE@RBRICK collection of Tom & Jerry figures dressed in Hogwarts house robes from the Wizarding World will be available globally this August from MEDICOM TOY. Smartphone accessories provider, ray-out, will launch a range of products including rings and cases featuring the Warner Bros. shield. Small Planet is launching a collection of “Tom & Jerry” mashups dressed in “DC Super Hero” costumes, including pouches, bags and socks. 

In South Korea, Baskin-Robbins is offering Looney Tunes and WB100-branded products. Suhyang Networks, a popular kids’ fashion brand, will unveil its WB100 collection in April. Musinsa, a fashion e-commerce platform, has collaborated with WBDGCP on four Warner Bros. brands. 

Coming soon to India, The Souled Store is launching eight T-shirts with three new designs across categories launching every month. Macmerise is launching 25 different products featuring Warner Bros. characters as part of its consumer electronics accessories, gifts and novelty ranges. Suditi, an online sports apparel platform, will introduce 15 styles, while Balenzia will offer premium socks later in the year. 

Now available, New Zealand’s Mint has launched a series of silver coins called “Art of the 100th,” which showcase Warner Bros. movies over the decades. The first 5-oz. coin features the film “Singin’ in the Rain.” The second 2-oz. coin shows Looney Tunes dressed as characters from “The Wizard of Oz.” 

In Australia, dedicated capsule collections will feature Looney Tunes-inspired WB100 products across toys from global powerhouse, Headstart, homewares and stationery from Zak and apparel from EB Games Australia. Zing Pop Culture, The Warehouse Group, Woolworths, Coles, JB Hi Fi and Australia Post will offer WB100 merchandise ranges throughout the year. 

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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