Canada and U.S. now integrated into a new North American leadership team with major international regions now managed together and global e-commerce unit formed.

License Global

December 13, 2022

3 Min Read
Warner Bros. Discovery logo.
Warner Bros. Discovery logo.Warner Bros. Discovery

Warner Bros. Discovery Global Brands and Experiences (GBE), the division of Warner Bros. Discovery that encompasses the Global Consumer Products and Themed Entertainment businesses, the company’s franchise development and brand management, including Harry Potter and DC, announced a new global leadership team for its consumer products business. The move formalizes the integration between two divisions, Warner Bros. Consumer Products and Discovery Consumer Products.

The newly combined global consumer products division will extend the company’s portfolio of brands and franchises from Warner Bros.’ film, television, animation and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim and more into the lives of fans around the world and will complement GBE’s franchise development efforts to maximize long-term consumer engagement with the company’s major franchises. The changes were announced by Pam Lifford, president, Warner Bros. Discovery Global Brands, Franchises and Experiences, to whom the leaders will report.

“This team of best-in-class leaders brings years of experience in their respective areas and the realignment will result in a strong focus on our key growth areas, will further maximize our global relationships, streamline communication with global partners operating and most importantly – bring brand new, integrated and dynamic ways to engage fans around the world with our characters and stories,” says Lifford.

Related:Funko and Warner Bros. Discovery Launch ‘Elf’ Digital Pops

The new global commercial leadership team under Lifford will be:

• Julian Moon, head, EMEA consumer products will also be head, APAC consumer products. Based in London, Moon is a Warner Bros. veteran with extensive experience maximizing the potential of key brands and franchises to create best-in-class products and programs with licensees, retailers and partners

• Robert Oberschelp will now head North America consumer products. An industry veteran with deep expertise across licensing, brand, and product development, Oberschelp will also continue to oversee Global Brand Product, Franchise Management and marketing. His newly combined team now supports all of North America, including a retail-facing category team consisting of:

• Carolann Dunn, a veteran of legacy Discovery Consumer Products, will now lead a new category role for the region overseeing home, food, health and beauty

• Jessica Elliot will take on a new role leading the fashion, footwear and accessories category, broadening her previous role in brand product

• Catherine Bachmaier will continue to lead toys and licensed publishing

Related:HelloFresh and Warner Bros. Discovery Global Consumer Products Launch ‘Elf’ Spaghetti Kits

• Preston Lewis will continue as head. LATAM consumer products and will also lead retail strategy and major retailer relationships for all of The Americas, partnering with Oberschelp in North America. During his Warner Bros. career, Lewis has held leadership positions in multiple regions and previously oversaw WBCP’s retail business development team

• Samantha Bushy will transition full-time as head, global e-commerce, bringing her substantial digital expertise to further build out the robust direct-to-consumer e-commerce experience worldwide. Bushy joined the company in 2021 from Apple, where she was head, e-commerce, global marketplaces, WW Digital Channel Peter van Roden will continue to lead Global Themed Entertainment, which focuses on the creation, development and licensing of location-based entertainment, live events, exhibits and theme park experiences based on franchises, stories and characters from Warner Bros.’ film, television, animation and games studios, HBO, Discovery, DC, Cartoon Network and more. The legacy-Discovery experiences group will now be part of this group.

The changes became effective Dec. 1.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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