Sponsored By

Warner Bros. Discovery Fetes 100 Years of Warner Bros.

Centennial campaign includes products, content and experiences.

License Global

April 3, 2023

4 Min Read
Warner Bros. logo
Warner Bros. logoWarner Bros.

For its global centennial campaign, “Celebrating Every Story,” Warner Bros. Discovery has unveiled products, content and experiences honoring Warner Bros. Studios’ 100th anniversary on April 4.  Warner Bros. Discovery Global Consumer Products (WBDGCP) will launch collections on the company’s WB Shop throughout the year. Taken directly from the WB archives, the WB Shield Collection shows how the logo changed throughout the decades with products across apparel, accessories and home goods emblazoned with the iconic shield logo that has identified Warner Bros. films, TV shows and content since 1923.

Bugs Bunny Mug, Warner Bros.

Bugs Bunny Mug, Warner Bros.

“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” says Pam Lifford, president, WBDGCP. “From our beloved franchises to a century of storytelling, this is an incredible opportunity for us to honor the past and build the future of Warner Bros. and bring these characters and stories to life in new and engaging ways. Our anniversary offerings will keep coming all year long so that our fans can be a part of Warner Bros.’ history and celebrate their fandom wherever they are.” 

The WB Shop will release a Mashup Series including apparel, home goods and collectibles featuring animated characters from Looney Tunes, Tom & Jerry and favorite franchises and films, including DC, “Casablanca,” “The Wizard of Oz,” “The Jetsons,” “Scooby-Doo,” “National Lampoon’s Christmas Vacation,” “The Lord of the Rings,” “The Flintstones,” “Friends,” “Enter the Dragon” and “Singin’ in the Rain.” The Golden Era line commemorates “The Wizard of Oz” with a handcrafted cuckoo clock shaped like the Wicked Witch of the West’s castle, Yellow Brick Road sculpture and limited-edition replica of the Ruby Slippers. A “Casablanca” collection will offer exclusive apparel, premium posters, home goods and more.

“The Wizard of Oz” handcrafted cuckoo clock, Warner Bros.

“The Wizard of Oz” handcrafted cuckoo clock, Warner Bros.

WBDGCP joins forces with licensees in collaborations across various categories. For toys and collectibles, Funko has introduced Looney Tunes x Scooby-Doo mashup Pops! including a line based on classic sitcom, “Gilligan’s Island.” McFarlane TOYS has Movie Maniacs posed figures, available for pre-order now. Mattel has introduced Hot Wheels-themed Looney Tunes mashup cars. Playing card company, theory11, offers a collectible deck filled with imagery from properties ranging Harry Potter to Batman, Superman, Wonder Woman, “Elf” and others. Spin Master debuts a collection of Looney Tunes mashup and DC figures later this year. 

Luxury designer, Nalebe, will launch a footwear collection this fall inspired by Wonder Woman. RSVLTS is celebrating with two soft, stretchy RSVLTS KUNUFLEX button-down shirts. The Hundreds x Warner Bros. 100th mashup styles are available now, and Loungefly has introduced a line of accessories coming later this year. 

This summer, food partner, Keebler, will launch a new cookie program and Funables will introduce Looney Tunes mashup Fruit Flavored Snacks. 

Running Press is releasing “Warner Bros.: 100 Years of Storytelling” by Mark Vieira featuring stars and untold stories, plus rare images from the WB vault. Amazon will have a storefront featuring WB100 products such as toys, collectibles, homewares and apparel.

Mystery Machine from “Scooby-Doo” with Warner Bros. 100 wording

Mystery Machine from “Scooby-Doo” with Warner Bros. 100 wording

Warner Bros. Discovery Home Entertainment will release a series of celebratory films and animation bundles on digital, Blu-ray and DVD, including four 25-film volumes and a 100-film collection (April 4) and “Best of” animation compilations from the most-beloved Warner Bros. Animation franchises including “Duck Dodgers: The Complete Series” (available now), “The Looney Tunes Complete Platinum Collection” (April 11), “The Scooby-Doo 10-Film Collection” (April 11) and “The Looney Tunes 10-Film Collection” (June 6). Warner Bros. Discovery Home Entertainment will also release remastered film titles for the first time in 4K Ultra-High Definition, including the “Superman 5-Film Collection” (May 9), “Training Day” (available now), “Cool Hand Luke” (April 4), “The Maltese Falcon” (April 4), “Rebel Without a Cause” (April 4), “Rio Bravo,” “East of Eden” and special 50th Anniversary editions of “Enter the Dragon” and “The Exorcist” (dates to be announced). In addition, multiple themed digital film bundle collections will be available throughout 2023.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like